First and last, the purpose of Blog Action Day is to create a discussion. We ask bloggers to take a single day out of their schedule and focus it on an important issue. By doing so on the same day, the blogging community effectively changes the conversation on the web and focuses audiences around the globe on that issue... In 2007 with the theme of the environment, we saw bloggers running environmental experiments, detailing innovative ideas on creating sustainable practices, and focusing their audience's attention on organizations and companies promoting green agendas. In 2008 we covered the theme of poverty, and similarly focused the blogging community's energies around discussing the wide breadth of the issue from many perspectives and identifying innovative and unexpected solutions. Last year, the conversation around climate change brought our voices around the globe to discuss an issue that threatens us all and mobilized tens of thousands of people to get more involved in the movement for a more sustainable future.
The issue for this year is Water. Recently, I blogged about a CSR water sanitation project Coca-Cola are getting involved in in Ghana, so I think I'll continue along the same thread (rather than talk about water conservation for instance). I'll do this through a Water themed We've Been Reading. But it doesn't stop there. If you're a blogger, you can show your support by registering your blog and joining in the discussion. If not, you can join the discussion anyway and help spread the word. Also, here's a neat little post from ONE with five things you can do right from where you're sitting. Every little helps!
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